Listing facts customers use
Primary category, hours, phone, and website. These are the fields someone checks before they call, and missing ones show up in the score.
Google Business Profile checker
Free GMB Audit Tool
Run a free GMB audit on a Google Business Profile (formerly Google My Business). The checker reads the public listing and returns a score you can use to decide whether the full report is worth it.
3 free previews a day. Email required to see the score. No Google login.
What a free GMB audit checks
Public signals only, with the limits labeled.
The tool does not log in to your Google Business Profile. It scores what Google already shows the public, and it says when a sample is too small to judge.
A short review sample
Google returns up to 5 review texts. The checker uses that public sample for count and rating. It does not score reply rate when the sample is too small to measure.
A capped photo sample
Up to 10 public photo references. A thin sample is flagged. The full photo library needs owner access, so it is not treated as if the tool saw every image.
An optional keyword probe
Add a search term and the tool checks up to 20 public local results around the business. That is a relevance check, not a geo-grid rank report.
The linked website
Whether the site repeats the business name, phone, and location, and whether it mentions the keyword you entered.
One score, then a choice
The free preview collapses those signals into a score out of 100, a grade, the weakest scored area, and a finding count. The evidence behind each one stays in the paid report.
The signal-by-signal checklist lives on the Google Business Profile audit page.
Free preview vs full report
See the score first. Pay only if you need the evidence.
Free preview
3 a day · email required
- 3 free previews per day
- Email required before the score is shown
- Score out of 100 and a letter grade
- Weakest scored area and public finding count
- Business name, address, and primary category
- Any country, with no Google account login
Full report
$9 once, or plans from $19/mo
- Full score breakdown and evidence
- Local competitor benchmarks
- Prioritized fixes with measurable targets
- 30/60/90-day plan and emailed PDF
Who it is for
Owners checking one listing. Freelancers and agencies checking many.
Local business owners
Check your own listing before you spend on ads or a website redesign. The free preview tells you whether the public profile is the gap.
Freelancers
For freelancers auditing prospects every week. Freelancer is $19/mo for 15 full audits, with your logo on each PDF.
Agencies
For agencies auditing every client and prospect. Agency is $49/mo for 60 full audits, and those PDFs leave off GMB Audit branding.
01
Search on the homepage
Type the business and pick it from the Google dropdown. A keyword is optional.
02
Open the free score
Enter an email to see the preview. You can do this 3 times a day.
03
Unlock if the gap is real
Competitor benchmarks, prioritized fixes, and the PDF are $9, or included in a monthly plan.
Pricing for freelancers and agencies
Win more local SEO clients with audit reports you can send in minutes.
Run up to 3 free previews a day, on any business in any country. Unlock one full audit, or pick a monthly plan and audit every prospect without paying per report.
Single audit
One full audit when you need it.
$9one-time
- Full online audit for one business
- Competitor benchmarks and fixes
- Emailed PDF action plan
Freelancer
For freelancers auditing prospects every week.
$19/month
- 15 full audits every month
- Emailed PDF for every audit
- Your logo on every PDF
- Automatic monthly client reports
- Any business, any country
- Cancel anytime
Agency
For agencies auditing every client and prospect.
$49/month
- 60 full audits every month
- Emailed PDF for every audit
- Your logo on every PDF
- Automatic monthly client reports
- No GMB Audit branding
- Any business, any country
- Cancel anytime
FAQ
Free GMB audit tool questions
Is this GMB audit tool free?
The preview is free: 3 a day, and an email is required before the score, grade, weakest area, and finding count are shown. A full audit with competitor benchmarks, prioritized fixes, and a PDF is $9. Plans start at $19/mo.
What does the free Google Business Profile checker show?
It reads the public listing, including category, hours, phone, website, a review sample, a photo sample, and an optional keyword probe. The free screen summarizes that as one score. Category evidence, the local competitor list, and the action plan are in the paid report.
Why does the free preview ask for an email?
The score stays hidden until you enter an email, then it opens on the page. Signed-in Freelancer and Agency subscribers skip that step and can unlock full audits from their monthly allowance.
Can I use this as a Google My Business audit tool?
Yes. Google Business Profile (formerly Google My Business) is the same listing. This free GMB audit checks that public profile. You do not log in to the Google Business Profile dashboard.
What is in the paid report that the free preview leaves out?
The $9 report adds full score breakdown and evidence, local competitor benchmarks, prioritized fixes with measurable targets, and a 30/60/90-day plan and emailed PDF. Freelancer ($19/mo) includes 15 of those audits a month. Agency ($49/mo) includes 60.