GMB Audit
GMB Audit

Free Google Business Profile audit

Find the gaps costing your local search visibility.

Search your business, compare the profile against nearby competitors, and get a practical action plan based on reviews, photos, profile data, and ranking context.

Available in the US, Canada, Australia, New Zealand, the UK, Ireland, and selected European markets.

Add a keyword to check local search position.

01

Profile diagnostics

Reviews, ratings, photos, hours, categories, and public profile completeness.

02

Competitor context

See how the listing compares with nearby businesses for the same local intent.

03

Action plan

Get the top three fixes free. The paid report adds evidence, competitor targets, and the full 30-day brief.

What we check

Built around the signals customers see first.

The audit focuses on visible profile data and practical ranking context, not vague SEO scores.

Review analysis

Volume, rating, recency, and response behavior.

Photo coverage

A capped public photo sample, with the full library flagged for owner review.

Profile completeness

Core information customers expect before calling.

Keyword position

One Places relevance probe centered on the business, clearly separated from geo-grid tracking.

Competitor benchmarking

Reviews, ratings, primary types, and capped photo samples from the local result set.

Prioritized fixes

A short task list ordered by likely impact.

5

local competitors included in the benchmark.

20

maximum public search results checked for the target keyword.

5

maximum review texts returned by the Places API.

10

maximum photo references returned by the Places API.

Questions

Clear answers before you run the audit.

What is a GMB audit?

A review of your Google Business Profile that highlights missing information, weak review signals, low media coverage, and local competitor gaps.

Is the audit free?

Yes. You can run the audit for free. The optional PDF action plan is a paid $9 download.

How long does it take?

Most audits return in seconds after you select a business from the Google-powered dropdown.

Do I need a keyword?

No. A keyword is optional, but it enables one public relevance probe from the business location. It is not a geo-grid rank report.