Profile completeness
Name, primary category, hours, phone, website, and the details customers check before they call.
Free GBP audit tool
Google Business Profile Audit
Score any Google Business Profile in seconds. See how its reviews, photos, categories, and keyword visibility stack up against local competitors, then get a prioritized fix list and PDF action plan.
No login to Google required. Works for any business, in any country.
What the audit checks
Every signal customers and Google see on your profile.
Reviews and ratings
Review count, average rating, and how the profile compares with nearby competitors.
Photos and media
Public photo coverage, flagged clearly where the full library needs owner access.
Keyword visibility
Optional keyword probes around the business show where it appears for a real local search.
Competitor benchmarks
Up to 5 local competitors compared on reviews, ratings, categories, and photos.
Website relevance
Whether the linked website supports the profile with matching name, phone, location, and keyword.
01
Search the business
Pick it from the Google-powered dropdown and add an optional keyword.
02
Get the free score
A public-signal score out of 100 and the weakest area to fix first.
03
Unlock the full audit
Competitor benchmarks, prioritized fixes, and a 30/60/90-day PDF plan for $9.
Pricing for freelancers and agencies
Win more local SEO clients with audit reports you can send in minutes.
Run a free preview on any business in any country. Unlock one full audit, or pick a monthly plan and audit every prospect without paying per report.
Single audit
One full audit when you need it.
$9one-time
- Full online audit for one business
- Competitor benchmarks and fixes
- Emailed PDF action plan
Freelancer
For freelancers auditing prospects every week.
$19/month
- 15 full audits every month
- Emailed PDF for every audit
- Your logo on every PDF
- Automatic monthly client reports
- Any business, any country
- Cancel anytime
Agency
For agencies auditing every client and prospect.
$49/month
- 60 full audits every month
- Emailed PDF for every audit
- Your logo on every PDF
- Automatic monthly client reports
- No GMB Audit branding
- Any business, any country
- Cancel anytime
FAQ
Google Business Profile audit questions
What is a Google Business Profile audit?
A Google Business Profile audit (sometimes still called a Google My Business or GMB audit) reviews the public signals on your listing, including categories, hours, reviews, photos, and website, and compares them with nearby competitors to show what to fix first.
Is the Google Business Profile audit free?
Yes. The score preview is free for any business. A full audit with competitor benchmarks, prioritized fixes, and a PDF action plan costs $9, or plans start at $19/mo for 15 audits.
Do I need access to the Google Business Profile?
No. The audit uses public Google data, so you can audit your own business, a client, or a prospect without logging in. Owner-only fields are marked as separate checks.
How is this different from a Google My Business audit?
It's the same thing. Google renamed Google My Business to Google Business Profile in 2021; the audit covers the same listing.
Can agencies send the report to clients?
Yes. Freelancer and Agency plans put your logo, color, and contact details on every PDF, and Agency removes GMB Audit branding entirely.
How often should I audit a profile?
After any material change (new photos, categories, or a review push) and at least monthly, using the same keyword so results are comparable.