Score
69/100 · grade D
Profile readiness 77, then capped by keyword rank.
Sample Google Business Profile audit report
GMB Audit Report
See what a paid GMB audit report contains before you buy one. This sample Google Business Profile audit report uses the same score, issues, fixes, competitor comparison, and white-label PDF as a real audit.
3 free previews a day. The full report for your own listing is $9. Plans start at $19/mo.
What the paid report shows
The same sections as the $9 audit and the PDF.
Harbor Dental Studio is an example business. The phone, website, and competitor names are sample data. The numbers below are what the scoring engine and PDF template produce for that example.
Sample data. Do not treat this as a real Chicago dentist or as live Maps ranks. Use it to see the report, then run a free audit on your own business.
Findings
4 public-data issues
Lowest weighted category: Website Relevance (62).
Keyword probe
"dentist near me"
#4 at the business. Top 3 at 4 of 9 points.
Issues found
These are the public-data gaps the paid report lists. Owner-only fields, including the full photo library, stay marked as not scored.
Reviews · high
46 fewer reviews than the local competitor median
Reviews · high
Rating is 0.2 stars below the local competitor median
Website · high
Target-query terms are weak or missing on the homepage
Keyword Visibility · high
Ranking #4 for the target keyword, outside the top 3
Prioritized fixes
The action plan orders fixes by weight and attaches the evidence and the target the PDF prints.
- 1
Compare the measured review, category, and website gaps against Lakefront Dental Group (sample), which ranks ahead at 4 of 9 probes, then re-run the same coordinates
Keyword Visibility · high impact · medium effort
Evidence: Center position #4; top 3 at 4 of 9 fixed Places relevance probes.
Target: Improve the measured gaps, then re-run the same 9 points; use a dedicated geo-grid before claiming market-wide movement.
- 2
Build toward the local median of 92 reviews with a compliant post-service request process
Reviews · high impact · low effort
Evidence: 46 reviews at 4.4 stars versus a local median of 92 reviews at 4.6 stars.
Target: Reach the local median of 92 reviews while protecting rating quality.
- 3
Focus on service quality to push your rating above 4.5 stars
Reviews · high impact · low effort
Evidence: 46 reviews at 4.4 stars versus a local median of 92 reviews at 4.6 stars.
Target: Reach the local median of 92 reviews while protecting rating quality.
- 4
Add natural homepage copy that clearly covers: dentist near me
Website · high impact · low effort
Evidence: Title found; 1 H1; 1/3 target-query terms found; LocalBusiness schema not found.
Target: Make the homepage indexable and explicitly relevant to the target service and primary market.
- 5
Add valid LocalBusiness schema with matching business name, URL, phone, and address or service area
Website · high impact · medium effort
Evidence: Title found; 1 H1; 1/3 target-query terms found; LocalBusiness schema not found.
Target: Make the homepage indexable and explicitly relevant to the target service and primary market.
Competitor comparison
Local review median 92, rating median 4.6. The sample profile has 46 reviews at 4.4 stars, 46 reviews short of that median. Every name in this table is fictional.
| Pos. | Business | Primary type | Rating | Reviews | From origin |
|---|---|---|---|---|---|
| 1 | Lakefront Dental Group (sample) | Dentist | 4.8 | 210 | 1.8 mi |
| 2 | South Loop Family Dental (sample) | Dentist | 4.7 | 138 | 2.4 mi |
| 3 | Bridgeport Smiles (sample) | Dentist | 4.6 | 92 | 2.9 mi |
| 4 | Harbor Dental Studio (sample) (you) | Dentist | 4.4 | 46 | Origin |
| 5 | Parkside Dental Care (sample) | Dentist | 4.5 | 61 | 3.2 mi |
| 6 | Bucktown Dental Arts (sample) | Cosmetic Dentist | 4.4 | 52 | 1.4 mi |
Keyword visibility probe
Nine fixed Places relevance probes around the business for "dentist near me". This is the map the PDF prints. It is not a personalized Maps rank.
Business location
#4
#1 at that point: Lakefront Dental Group (sample)
North
#2
#1 at that point: South Loop Family Dental (sample)
Northeast
#3
#1 at that point: Lakefront Dental Group (sample)
East
#3
#1 at that point: Bridgeport Smiles (sample)
Southeast
#6
#1 at that point: South Loop Family Dental (sample)
South
#8
#1 at that point: Lakefront Dental Group (sample)
Southwest
#7
#1 at that point: Bridgeport Smiles (sample)
West
20+
#1 at that point: Parkside Dental Care (sample)
Northwest
#4
#1 at that point: Lakefront Dental Group (sample)
Category breakdown
Keyword Visibility
Outcome cap: 69
50
- Ranking #4 for the target keyword, outside the top 3
Profile Completeness
32% of the readiness score
100
Review Prominence
42% of the readiness score
68
- 46 fewer reviews than the local competitor median
- Rating is 0.2 stars below the local competitor median
Website Relevance
26% of the readiness score
62
- Target-query terms are weak or missing on the homepage
Photos and Media
Observed, not scored
N/S
10 public photo references were returned. The capped sample is recorded and left out of the weighted score.
30/60/90-day plan
Days 1-30 - Correct
- Compare the measured review, category, and website gaps against Lakefront Dental Group (sample), which ranks ahead at 4 of 9 probes, then re-run the same coordinates
- Build toward the local median of 92 reviews with a compliant post-service request process
- Verify the public facts in this report inside Business Profile Manager before editing.
Days 31-60 - Build
- Focus on service quality to push your rating above 4.5 stars
- Add natural homepage copy that clearly covers: dentist near me
- Build reviews through a compliant post-service request process. Never gate or incentivize reviews.
Days 61-90 - Validate
- Add valid LocalBusiness schema with matching business name, URL, phone, and address or service area
- Re-run the same 9-point query probe and compare like-for-like results. Use a dedicated geo-grid tracker before claiming service-area ranking gains.
White-label PDF
Download the sample the way an agency would send it.
The file uses the Agency PDF template, prepared by the fictional agency Northline Local. GMB Audit branding is removed, the same way an Agency plan PDF leaves it off. Freelancer ($19/mo) keeps a small powered-by line. Agency is $49/mo.
01
Run a free audit
Search your business on the homepage and pick it from the Google dropdown. A keyword is optional.
02
Open the free score
Enter an email to see the preview. You can do this 3 times a day.
03
Unlock the $9 report
Checkout on that preview covers that listing. Competitor evidence, the fix list, and the PDF open after payment.
Pricing for freelancers and agencies
Win more local SEO clients with audit reports you can send in minutes.
Run up to 3 free previews a day, on any business in any country. Unlock one full audit, or pick a monthly plan and audit every prospect without paying per report.
Single audit
One full audit when you need it.
$9one-time
- Full online audit for one business
- Competitor benchmarks and fixes
- Emailed PDF action plan
Freelancer
For freelancers auditing prospects every week.
$19/month
- 15 full audits every month
- Emailed PDF for every audit
- Your logo on every PDF
- Automatic monthly client reports
- Any business, any country
- Cancel anytime
Agency
For agencies auditing every client and prospect.
$49/month
- 60 full audits every month
- Emailed PDF for every audit
- Your logo on every PDF
- Automatic monthly client reports
- No GMB Audit branding
- Any business, any country
- Cancel anytime
FAQ
GMB audit report questions
What is a GMB audit report?
A GMB audit report is the written result of a Google Business Profile audit (still often called a Google My Business audit). It scores the public listing, lists the issues that score found, ranks the fixes, and compares the profile with nearby competitors. This page shows that report with sample data before you pay.
What is inside the paid Google Business Profile audit report?
The $9 report includes the public signal score and grade, a category breakdown, the issues found, prioritized fixes with a measurable target, a competitor comparison, a keyword visibility probe, and a 30/60/90-day plan. The same sections are emailed as a PDF.
Can I see a sample PDF before I buy?
Yes. The sample on this page is a fictional business, Harbor Dental Studio. The downloadable PDF is generated from the same template agencies use for a white-label report. It is example data, not a live Google result. Run the free audit on your own listing to get your score, then unlock the full report for $9.
Is this a Google Business Profile analyzer or a Google My Business audit tool?
It is the same GMB tool. Google renamed Google My Business to Google Business Profile. The free preview is the analyzer: 3 scores a day after you enter an email. The paid GMB audit report adds the evidence, the competitor table, and the PDF.
How do I buy the full report for my own business?
Search your business on the homepage and open the free score. The $9 checkout is on that preview and covers that listing only. This sample cannot be purchased.
What do the Freelancer and Agency plans change?
Freelancer is $19/mo for 15 full audits, with your logo on each PDF. Agency is $49/mo for 60 full audits, and those PDFs leave off GMB Audit branding. Both plans use the checkout already on this site.