Google My Business
The name Google used for this product before 2021. A search for a Google My Business audit is a search for the public listing, not for a separate app that still has to be installed.
Old name, same listing
Google My Business Audit
A Google My Business audit reviews the public listing people still look up under the old name. Google renamed Google My Business to Google Business Profile in 2021. The pin, the reviews, and the info customers see stayed on that same listing. Use this page to see what the rename did, what the free Google My Business audit tool can check, and what the paid report adds.
The search box is on the homepage. Type the business name and pick the listing from the Google dropdown. A keyword is optional. 3 free previews every 24 hours, after an email. No Google login.
Google Business Profile audit, the current name for this listing
The rename
Google My Business is now Google Business Profile.
If a note, an invoice, or a search still says Google My Business, it is talking about the listing Google now calls a Google Business Profile. The rename changed the product name and where an owner signs in. It did not create a second listing to audit.
Google Business Profile
The name Google uses now for that same listing. Owners edit it from Google Search and Google Maps while signed in. This audit never asks for that login.
GMB and GBP
Short forms of the two names. GMB is the older abbreviation. GBP is the one local SEO writing uses. This tool audits the listing either abbreviation points at.
What a Google My Business audit checks
The public side of the listing you used to call GMB.
These are the signals this audit can actually read. The Google Business Profile analyzer writes out the weights. The GMB audit checklist is the manual pass for fields that stay in the owner account.
The info panel
Name, address, phone, website, hours, and primary category. A specific category scores higher than a generic label such as establishment or point of interest. If you still think of this as the Google My Business info you used to edit, this is the part a public audit can read without signing in.
Stars and review count
The review count and average rating Google already shows. When a competitor set comes back, both are compared with the median of up to 5 nearby places. Replying to reviews stays in the owner account. Reply rate is not scored, because the public sample is not a reliable reply rate.
Where the website button goes
Scored only when a website is on the listing and the homepage can be fetched. The check looks for the business name, the phone, and the city, plus a title, a single H1, and LocalBusiness schema. A keyword you enter is also looked for on that page. No website, or a page that will not load, is left out of the total instead of scored as zero.
Photos a stranger can see
Up to 10 public photo references. Photos are weighted 0, so that sample does not change the number out of 100. A thin or empty sample can still be written down as a finding. The logo, the cover, and the rest of the library need the owner account.
A search term, if you add one
Optional. Nine Places Text Search relevance probes around the business, each looking at up to 20 results. The probe can cap the score. It is not a map rank, and it is not stored as history. Skip it when you only want the listing score.
Businesses returned nearby
Up to 5 other places from the same search. Their review median and most common primary type feed the score. The paid report lists each one with distance and a photo sample. Competitor photo counts do not move the score.
Still in the owner account
A Google My Business audit on public data does not treat these gaps as failures. They need the signed-in profile, which this tool does not open.
- Posts, products, services, and Q&A
- The description written in the owner account
- Verification status
- Google Performance counts such as searches, calls, and direction requests
- The full photo library, logo, and cover
Free Google My Business audit tool
Run a free Google My Business audit from the homepage search.
01
Search the name you know
On the homepage, type the business and pick the listing from the Google dropdown. That choice is the Google My Business listing, under the name Google uses now.
02
Add a keyword only if you need it
The keyword runs the Places relevance probe and can cap the score. Leave it blank when you only want the public listing score.
03
Open the free preview
Enter an email. You can do this 3 times every 24 hours. The screen shows the grade, the weakest scored area, the finding count, and one finding.
The $9 report
What the $9 Google My Business audit report adds.
The free Google My Business audit tool is the preview. The $9 report is the evidence for that same listing: full score breakdown and evidence, local competitor benchmarks, prioritized fixes with measurable targets, and a 30/60/90-day plan and emailed PDF. Checkout is on the free preview and covers the business you searched. Freelancer is $19/mo for 15 full audits. Agency is $49/mo for 60. Both can put your logo, color, and contact details on a white-label PDF. Freelancer PDFs keep a Powered by GMB Audit line. Agency PDFs leave GMB Audit branding off. It works for a business in any country.
- Full score breakdown and evidence
- Local competitor benchmarks
- Prioritized fixes with measurable targets
- 30/60/90-day plan and emailed PDF
Pricing for freelancers and agencies
Win more local SEO clients with audit reports you can send in minutes.
Run up to 3 free previews a day, on any business in any country. Unlock one full audit, or pick a monthly plan and audit every prospect without paying per report.
Single audit
One full audit when you need it.
$9one-time
- Full online audit for one business
- Competitor benchmarks and fixes
- Emailed PDF action plan
Freelancer
For freelancers auditing prospects every week.
$19/month
- 15 full audits every month
- Emailed PDF for every audit
- Your logo on every PDF
- Automatic monthly client reports
- Any business, any country
- Cancel anytime
Agency
For agencies auditing every client and prospect.
$49/month
- 60 full audits every month
- Emailed PDF for every audit
- Your logo on every PDF
- Automatic monthly client reports
- No GMB Audit branding
- Any business, any country
- Cancel anytime
FAQ
Google My Business audit questions
The Google Business Profile audit page is the report overview. The free GMB tools page lists every tool on this site.
What is a Google My Business audit?
A Google My Business audit reviews the public listing Google renamed Google Business Profile in 2021. It turns visible facts, including category, hours, reviews, and the linked website, into a score out of 100. It does not log in to the owner account, and the score is not a rank Google publishes.
Is a Google My Business audit the same as a Google Business Profile audit?
Yes. They are two names for a check of the same listing. Google My Business is the product name from before 2021. Google Business Profile is the current name. GMB and GBP are the short forms. This page explains the rename. The weight formula for the score is on the analyzer page.
Is this Google My Business audit tool free?
The Google My Business audit tool preview is free: 3 every 24 hours, and an email is required before the score is shown. A single full audit is $9. Freelancer is $19/mo for 15 full audits. Agency is $49/mo for 60 full audits. It works for a business in any country, with no Google login.
What does a Google My Business audit check?
It checks the public info panel, the review count and average rating beside up to 5 nearby places, the website the listing points to, a photo sample, an optional keyword probe, and those nearby competitors. The probe is nine Places searches, each looking at up to 20 results. Photos are a sample of up to 10 and are weighted 0, so that sample does not change the number out of 100. Posts, the owner description, services, Q&A, and Google Performance counts stay in the owner account and are not in the score.
How do I run a free Google My Business audit?
Go to the homepage, type the business name, and pick the listing from the Google dropdown. Add a keyword only if you want the Places relevance probe. Enter an email to open the free score. You can do that 3 times every 24 hours. You do not sign in to Google.
What does the $9 report add to a Google My Business audit?
The $9 report adds full score breakdown and evidence, local competitor benchmarks, prioritized fixes with measurable targets, and a 30/60/90-day plan and emailed PDF. Freelancer ($19/mo, 15 audits) and Agency ($49/mo, 60 audits) can put your logo, color, and contact details on that PDF. Freelancer PDFs keep a Powered by GMB Audit line. Agency PDFs leave off GMB Audit branding. The sample report shows the paid layout with fictional data.